RESUME
Education
2022-2026
University of Illinois
Urbana-Champaign
Bachelor of Science in Advertising
Minor in Business
My studies combined advertising strategy, consumer insight, digital media, and business, shaping my interest in how brands connect with people and build meaningful experiences.
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GPA 3.65/4.00 | Dean's List | College of Media
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Relevant Coursework: Advertising & Brand Strategy · Consumer Insight · AdTech & the Digital World · Content Creation · Tech & Advertising Campaigns · Becoming an Influencer · Principles of Marketing · Introduction to Public Relations
Work Experience
May 2025 - August 2025
RODA | Barcelona, Spain
Content Manager Intern · Marketing Intern
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Developed and executed social media and content strategies alongside the founder to strengthen brand identity and audience engagement.
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Created and managed 20+ weekly Instagram posts, Reels, and digital assets using Canva, CapCut, and Adobe Creative Suite.
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Analyzed audience and engagement performance to refine content strategy while adapting to the evolving priorities of a fast-paced startup.
August 2023 - May 2025
University Tees | Champaign, IL
Campus Manager
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Managed relationships with university organizations to develop custom apparel tailored to campus events, initiatives, and brand needs.
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Coordinated projects from concept through delivery while balancing budgets, timelines, and client expectations.
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Built lasting client relationships through responsive communication, creative problem-solving, and a strong focus on customer experience.
Leadership & Involvement
January 2025 - October 2025
Chi Omega Fraternity | Champaign, IL
Senior Recruitment Director
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Directed the strategy, creative direction, and execution of recruitment for a 200+ member chapter, creating a cohesive experience across multiple rounds and events.
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Shaped recruitment messaging, presentations, styling, and event environments to maintain a consistent and engaging chapter identity.
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Trained and led 200+ members on recruitment strategy and communication while managing complex logistics and real-time decisions throughout the process.
December 2023 - December 2025
Chi Omega Fraternity | Champaign, IL
Cardinal Cabinet · Marketing & Apparel
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Developed social media strategy and content across Instagram and TikTok to strengthen engagement and maintain a consistent chapter voice.
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Created digital marketing materials, branded graphics, and custom apparel using Canva, Adobe Photoshop, and University Tees design tools.
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Collaborated with chapter leadership to bring creative concepts from initial idea through final execution.
August 2023 - May 2026
American Advertising Federation | Champaign, IL
Member
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Expanded my experience in brand strategy, consumer behavior, and campaign development through advertising projects and industry programming.
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Participated in professional development and networking opportunities with advertising and marketing professionals.